Published October 9, 2026 · Added October 9, 2026

Automattic applies to run .wordpress as a closed, single-registrant domain

Automattic applied to ICANN to operate .wordpress as a top-level domain that only the company and its affiliates could register, filing through its Knock Knock WHOIS There registry subsidiary in ICANN's first round of new gTLD applications since 2012. The application, published alongside more than 1,600 others, describes .wordpress as a space Automattic will responsibly steward on behalf of the open-source project and the open web, but also as a closed, single-registrant namespace dedicated to WordPress-branded products and internal and external initiatives controlled by KKWT and its affiliates, and states that registrations will not be made available to unaffiliated third parties. The Repository notes the filing proposes no public-interest or registry voluntary commitments, reviving questions about how a for-profit company's commercial control of the WordPress name relates to the wider project and its foundation.

Automattic applied to ICANN to operate .wordpress as a top-level domain that only the company and its affiliates could register, filing through its Knock Knock WHOIS There registry subsidiary in ICANN’s first round of new gTLD applications since 2012. The application, published alongside more than 1,600 others, describes .wordpress as a space Automattic will responsibly steward on behalf of the open-source project and the open web, but also as a closed, single-registrant namespace dedicated to WordPress-branded products and internal and external initiatives controlled by KKWT and its affiliates, and states that registrations will not be made available to unaffiliated third parties. The Repository notes the filing proposes no public-interest or registry voluntary commitments, reviving questions about how a for-profit company’s commercial control of the WordPress name relates to the wider project and its foundation.

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Source: Therepository